Webinar: How to Create a Culture of Philanthropy

Watch the recording

Does “I’ll do anything you want….except fundraise” sound familiar? With their passion for NCJW’s mission, volunteers are amazing spokespeople for your Section and have the potential to be invaluable partners in your fundraising efforts. In this webinar, NCJW St. Louis CEO Ellen Alper and Immediate Past President Susan Katzman discuss how to create a culture of philanthropy and engage more volunteers in Section fundraising. They share tips volunteers can use immediately to start fundraising, how to create a circle of influence, and how to integrate relationship cultivation and fundraising into your daily activities.

Please note we were unable to include the TedTalks in the webinar recording. Please use the links below to watch the TedTalks.

Use the resources

Webinar: Donor Engagement & Journey Mapping

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Watch this training by the Greater Good Strategy team to learn about digital fundraising, engagement, and stewardship for your section. Using prospective donor profiles, we worked together to answer the questions: What is the tipping-point in their decision-making to become a donor? How do we get donors to be more engaged and more deeply committed to your section’s work? How do we encourage their journey from “fan” to repeat donor? Hear recommendations to engage your target audience and bring them further into your community.

Use the resources:

  • Presentation Slides: View the slides from the webinar.
  • Target Audience Persona Profile Worksheet: Use this worksheet to build target audience members for your own Section. Start with a big brainstorm and narrow it down until you can imagine that person very clearly. Be specific! For example, instead of saying they’re 40-50 years old, say they’re 46 or instead of saying they work at a school, say they are a 3rd grade teacher.
  • Sample Target Audience Persona Profiles: These profiles are examples that the Greater Good Strategy team created with the development and communications departments at NCJW. They are fictional individuals.
  • Digital Journey Mapping Worksheet: Use this worksheet to create digital journeys for each of the new personas you create.
  • Core Messaging Worksheet: Use this worksheet to help you build the language that you will use to compel each persona to give to your Section – what you will say to them and how you will say it. It’s important that these are also specific – and unique to your organization – while staying rooted in authenticity. Have confidence that your organization is delivering on those statements.

Fundraising Essentials

Getting Started with Your Fundraising Road Map

Fundraising during a Global Health Pandemic

Featured Speaker: Andrea Wasserman, Founder of Social Profit Ventures

As nonprofits across the country try to grapple with the new reality of a global pandemic, join Andrea Wasserman, veteran fundraiser and consultant for a fundraising “how-to.” Learn best fundraising practices for donors at all levels and how you can keep them engaged in your work.