Laura Monn Ginsburg


National Council of Jewish Women
2023-2026 Board President

Laura Monn Ginsburg’s greatest asset is time management.

She runs a public affairs business, Apparatus, that she co-founded in 2016 after spending a decade in corporate marketing at software companies ranging from $0 start-ups to $3B multi-national outfits.

Apparatus is a General Benefit Corporation that works to advance social justice and equity and environmental sustainability. Projects range from political campaigns to grassroots and grass-tops lobbying to running multi-channel media and marketing campaigns to creating and leading a statewide campaign to legalize recreational cannabis and end policies of prohibition that have disproportionately affected underserved communities. Laura’s most proud that her women-owned, women-run business has been able to stand out as a good company doing good things for Minnesota.

When not running her company, Laura’s running and sitting on various nonprofit boards. She is currently the board chair of National Council of Jewish Women, and a member of the Minneapolis Regional Chamber of Commerce Board of Directors and the School Committee of The Blake School. Past nonprofit roles include National Council of Jewish Women MN (2018-2020 chair), the Citizens League (2021 board chair and 2020 interim executive director), and the Junior League of Minneapolis (2014-2015 chair). She is an advisory board member of Love Takes Root (education in Haiti) and Move Minneapolis (transportation equity).

Outside the board room and office, Laura lives in Minneapolis with her husband, Elliot, whom she met in her first year at Carleton College. They have a son, Harold, who has a great sense of humor and an indisputable grasp of sarcasm, and two somewhat-behaved dogs, Zoe and Arby G.