NCJW Strategic Branding Initiative Kit

The NCJW Strategic Branding Initiative Kit is full of tools, ideas, inspirations, and guidelines to help achieve NCJW’s essential mission and live the NCJW brand.


NCJW Brand Overview

Voice Book 
Featuring a concise and compelling overview of the NCJW brand — please contact NCJW to order a copy

Brand Language

Brand Language
Featuring pillars, personality, positioning statement, tagline, key messages, elevator pitch, and press release boilerplate 

Custom Section Logos

Contact NCJW’s Action Line to request a set of customized section logos

Graphic Guidelines

Graphic Guidelines Book 
Featuring the NCJW logo and tagline, a visual tool kit, and NCJW program identities

Graphic Guidelines Addendum: Plan A
Featuring the Plan A program identity

Graphic Guidelines Addendum: Women to Women
Featuring the Women to Women program identity

Graphic Guidelines Addendum: Multi-Program Logo Lockup 
Featuring the Israel Granting Program logos: Yad B’ Yad and Women to Women 

Material Mock-Ups

Material Mock-Ups Book 
Featuring visual concepts and content suggestions for bulletins, websites, advertisements, letterhead, business cards, and event-related materials

Media Strategies

Media Strategies Book 
Featuring tips and templates for press releases, media advisories, and interview preparation, as well as best practices for submitting op-ed  articles and letters to the editor